Thicker Advisor Coverage Drives Penetration

Not surprisingly, the advisor productivity in credit unions that were finalists for the 2023 Kehrer Group Top Directors Awards sets them apart from their peers.  Average revenue per finalist advisor is 50% higher than the typical credit union advisor.

But advisors in the finalist credit unions aren’t just cherry-picking members with the greatest revenue potential.  The finalist credit unions also have broader member penetration— more than twice the median of the 58 credit unions nominated for the Award.

How do the finalist credit unions achieve both deep and broad penetration?  With outstanding advisor coverage.  The finalists average one advisor for every $248 million in credit union shares, 77% better coverage than the average credit union in this year’s Kehrer Group Credit Union Study.

The Kehrer Awards for Top Director in Credit Unions were sponsored again this year by CUSO Financial Services, an Atria Wealth Company, which congratulates this year’s top directors in their ongoing commitment to delivering an elevated member experience. CFS is proud to sponsor the credit union category and celebrates all winners for their outstanding contributions and achievements in the credit union community.

The Credit Union Awards are part of the annual Kehrer Group Awards for excellence in investment services in all financial institutions.  Winners are recognized in four size categories, top Women-led firms, and emerging firms, in addition to credit unions.  The Top Directors Awards will be unveiled at the annual Awards ceremony November 8-9 at the Fearrington House Inn in Chapel Hill.

The Kehrer Group Top Directors Awards are presented by Ameriprise Financial Institutions Group.  Credit Unions and Banks partner with Ameriprise Financial Institutions Group to help build and transform their wealth management programs. Click here to learn more.