Description
This study examines the experience of 36 financial institutions to:
- Describe their attrition rate – how many advisors did they lose and where did they go?
- Calculate the cost of “regretted” attrition – advisors who leave for another firm.
- Identify best practices in advisor retention tactics.
The analysis provides a convincing case for the outsized cost of losing a good advisor, and why the firm should devote more resources to keeping the keepers.
