Description
Over the past few years there has been widespread press about the emergence of women as financial decision makers; however much of it is exhortatory, and based on anecdotes, but little hard data. Advisors are said to look past the woman in husband-wife households, putting the client relationship at risk when the woman turns out to be a decision maker, or when the marriage ends or the husband dies. And given the demographics of the aging white males who dominate the financial advisor profession, they are said to be ill-equipped to connect with the growing wealth of the increasing number of female-headed households.
